Privacy Policy

Sam Jon Smith is a trading style of Unseen Digital Ltd. Unseen Digital Ltd understands that your privacy is important to you and that you care about how your personal data is used. We respect and value your privacy and will only collect and use personal data in ways that are described here, and in a way that is consistent with our obligations and your rights under the law.

We encourage you to read this Privacy Policy carefully so you understand how we handle your personal data. If you have any questions, please contact us using the details in Part 15.

1. Definitions and Interpretation

In this Policy the following terms shall have the following meanings:

• “Account” means an account required to access and/or use certain areas and features of our Websites;
• “Cookie” means a small text file placed on your computer or device when you visit certain parts of our Websites and/or when you use certain features of our Websites. Details of the Cookies used by our Websites are set out in Part 14, below; and
• “Cookie Law” means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003;
• "Services" means the website maintenance, hosting, domain registration, and professional services provided by Unseen Digital Ltd.
• "Websites" means websites controlled by Unseen Digital Ltd within the domains unseendigital.com

2. Information About Us

Unseen Digital Ltd is a limited company registered in England under company number 16866026.

Registered address:
Suite B11 Swan House,
Bosworth Hall Estate,
Market Bosworth,
Leicestershire, CV13 0LJ.

VAT number: 507800311.

Data Protection Officer: Sam Smith-Burton
Email address: sam@unseendigital.com

3. What Does This Policy Cover?

This Privacy Policy applies only to your use of our Services and Websites. Our Websites may contain links to other websites. Please note that we have no control over how your data is collected, stored, or used by other websites and we advise you to check the privacy policies of any such websites before providing any data to them.

4. What Is Personal Data?

Personal data is defined by the UK GDPR and the Data Protection Act 2018 (collectively, “the Data Protection Legislation”) as ‘any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier’.

Personal data is, in simpler terms, any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.

5. What Are My Rights?

Under the Data Protection Legislation, you have the following rights, which we will always work to uphold:

a) The right to be informed about our collection and use of your personal data. This Privacy Policy should tell you everything you need to know, but you can always contact us to find out more or to ask any questions using the details in Part 15.

b) The right to access the personal data we hold about you. Part 13 will tell you how to do this.

c) The right to have your personal data rectified if any of your personal data held by us is inaccurate or incomplete. Please contact us using the details in Part 15 to find out more.

d) The right to be forgotten, i.e. the right to ask us to delete or otherwise dispose of any of your personal data that we hold. Please contact us using the details in Part 15 to find out more.

e) The right to restrict (i.e. prevent) the processing of your personal data.

f) The right to object to us using your personal data for a particular purpose or purposes.

g) The right to withdraw consent. This means that, if we are relying on your consent as the legal basis for using your personal data, you are free to withdraw that consent at any time.

h) The right to data portability. This means that, if you have provided personal data to us directly, we are using it with your consent or for the performance of a contract, and that data is processed using automated means, you can ask us for a copy of that personal data to re-use with another service or business in many cases.

i) Rights relating to automated decision-making and profiling.

For more information about our use of your personal data or exercising your rights as outlined above, please contact us using the details provided in Part 15.

It is important that your personal data is kept accurate and up-to-date. If any of the personal data we hold about you changes, please keep us informed as long as we have that data.

Further information about your rights can also be obtained from the Information Commissioner’s Office or your local Citizens Advice Bureau.

If you have any cause for complaint about our use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office.

We would welcome the opportunity to resolve your concerns ourselves, however, so please contact us first, using the details in Part 15.

6. What Data Do You Collect and How?

Depending upon your use of our Websites and Services, in our role as a data controller we may collect and hold some or all of the personal data set out below when you complete forms on our Websites or engage in our Services in our role as a data controller. For our role as a data processor, please refer to section 15 of our Terms of Service. Please also see Part 14 of this Privacy Policy for more information about our use of Cookies and similar technologies.

• Identity Information including name(s), title, date of birth, gender.
• Contact information including address, email address, telephone number.
• Business information including business name, job title, profession.
• Payment information including card details, bank account numbers.
• Profile information including preferences, interests, login details, purchase history.
• Technical information including IP address, browser type and version, operating system
• Data from third parties including technical information, contact information, profile information

7. How Do You Use My Personal Data?

Under the Data Protection Legislation, we must always have a lawful basis for using personal data. The following list describes how we may use your personal data and the lawful basis we rely on in each case.

• Contract
  • Managing payments for our Services
  • Providing and managing your Account
  • Performing and/or provisioning products and Services
  • Identify verification and fraud detection
• Consent
  • Personalising and tailoring your experience on our Websites.
  • Sending marketing communications.
• Legitimate Interests
  • Analysing user behaviour on our Websites
  • Administering our business
  • Administering our Websites
  • Conducting market research and customer satisfaction surveys
  • Investigating creditworthiness and performing risk management
  • Investigating and processing suspected violations of our policies
• Legal Obligations
  • Administering our business
  • Complying with statutory obligations
  • Complying with legal requirements

With your permission and/or where permitted by law, we may also use your personal data for marketing purposes, which may include contacting you by email AND/OR telephone AND/OR text message AND/OR post with information, news, and offers on our products AND/OR Services. You will not be sent any unlawful marketing or spam. We will always work to fully protect your rights and comply with our obligations under the Data Protection Legislation and the Privacy and Electronic Communications (EC Directive) Regulations 2003, and you will always have the opportunity to opt-out.

We will always obtain your express opt-in consent before sharing your personal data with third parties for marketing purposes and you will be able to opt-out at any time.

We will only use your personal data for the purpose(s) for which it was originally collected unless we reasonably believe that another purpose is compatible with that or those original purpose(s) and need to use your personal data for that purpose. If we do use your personal data in this way and you wish us to explain how the new purpose is compatible with the original, please contact us using the details in Part 15.

If we need to use your personal data for a purpose that is unrelated to, or incompatible with, the purpose(s) for which it was originally collected, we will inform you and explain the legal basis which allows us to do so.

In some circumstances, where permitted or required by law, we may process your personal data without your knowledge or consent. This will only be done within the bounds of the Data Protection Legislation and your legal rights.

Some of our processing activities, including fraud detection and creditworthiness assessments, may involve automated decision-making or profiling. Where a decision is made solely by automated means and produces a significant effect on you, you have the right to request human review of that decision. Please contact us using the details in Part 15 if you believe this applies to you.

8. How Long Will You Keep My Personal Data?

We will not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first collected. As a general guide, we apply the following retention periods:

• Account and contract data: retained for the duration of your relationship with us, and for 6 years afterwards to comply with our legal and tax obligations.
• Billing and payment records: retained for 6 years from the date of the transaction, in line with HMRC requirements.
• Marketing data: retained until you withdraw consent or opt out, whichever is sooner.
• Website analytics data: retained for 26 months in line with Google Analytics default settings.
• Correspondence and support records: retained for 3 years after the matter is resolved.

Where we are required by law to retain data for a specific period, we will comply with that obligation.

9.How and Where Do You Store or Transfer My Personal Data?

We will store some of your personal data in the UK. This means that it will be fully protected under the Data Protection Legislation.

We will store some of your personal data within the European Economic Area (the “EEA”). The EEA consists of all EU member states, plus Norway, Iceland, and Liechtenstein. This means that your personal data will be fully protected under the EU GDPR and/or to equivalent standards by law. Transfers of personal data to the EEA from the UK are permitted without additional safeguards.

We may store some of your personal data in countries outside of the UK. These are known as “third countries”. We will take additional steps in order to ensure that your personal data is treated just as safely and securely as it would be within the UK and under the Data Protection Legislation as follows: Will only store or transfer personal data in or to countries that are deemed to provide an adequate level of protection for personal data. For further information about adequacy decisions and adequacy regulations, please refer to the Information Commissioner’s Office.

Please contact us using the details below in Part 15 for further information about the particular data protection safeguards used by us when transferring your personal data to a third country.

The security of your personal data is essential to us, and to protect your data, we take a number of important measures, including the following:

• limiting access to your personal data to those employees, agents, contractors, and other third parties with a legitimate need to know and ensuring that they are subject to duties of confidentiality;
• procedures for dealing with data breaches (the accidental or unlawful destruction, loss, alteration, unauthorised disclosure of, or access to, your personal data) including notifying you and/or the Information Commissioner’s Office where we are legally required to do so;
• strong passwords, and where available some or all of the following additional security measures: two-factor authentication, encryption at rest, IP restrictions and advanced firewalls.

10. Do You Share My Personal Data?

We routinely share your personal data with third parties that we contract with to supply or provision our Services including for example payment service providers, domain registrars and registries, and hosting providers; other third parties we use to help us run our business, e.g. marketing agencies, accountants, banks and insurers.

When any of your personal data is shared with a third party, we will take steps to ensure that your personal data is handled safely, securely, and in accordance with your rights, our obligations, and the third party’s obligations under the law, as described above in Part 9.

If any personal data is transferred outside of the UK, we will take suitable steps in order to ensure that your personal data is treated just as safely and securely as it would be within the UK and under the Data Protection Legislation, as explained above in Part 9.

If we sell, transfer, or merge parts of our business or assets, your personal data may be transferred to a third party. Any new owner of our business may continue to use your personal data in the same way(s) that we have used it, as specified in this Privacy Policy.

In some limited circumstances, we may be legally required to share certain personal data, which might include yours, if we are involved in legal proceedings or complying with legal obligations, a court order, or the instructions of a government authority.

11. How Can I Control My Personal Data?

1. In addition to your rights under the Data Protection Legislation, set out in Part 5, when you submit personal data via our Websites, you may be given options to restrict our use of your personal data. In particular, we aim to give you strong controls on our use of your data for direct marketing purposes (including the ability to opt-out of receiving emails from us which you may do by unsubscribing using the links provided in our emails, at the point of providing your details and by managing your Account).

2. You may also wish to sign up to one or more of the preference Services operating in the UK: The Telephone Preference Service (“the TPS”), the Corporate Telephone Preference Service (“the CTPS”), and the Mailing Preference Service (“the MPS”). These may help to prevent you receiving unsolicited marketing. Please note, however, that these Services will not prevent you from receiving marketing communications that you have consented to receiving.

12. Can I Withhold Information?

To provide our Services and products, certain information is required, non-essential information can be withheld on registration or removed from your Account.

Additionally, you may access certain areas of our Websites without providing any personal data at all. However, to use all features and functions available on our site you may be required to submit or allow for the collection of certain data.

Additionally, you may restrict our use of Cookies. For more information, see Part 14.

13. How Can I Access My Personal Data?

If you want to know what personal data we have about you, you can ask us for details of that personal data and for a copy of it (where any such personal data is held). This is known as a “subject access request”.

All subject access requests should be made in writing and sent to the email or postal addresses shown in Part 15.

There is not normally any charge for a subject access request. If your request is ‘manifestly unfounded or excessive’ (for example, if you make repetitive requests) a fee may be charged to cover our administrative costs in responding.

We will respond to your subject access request within one month of receiving it. Normally, we aim to provide a complete response, including a copy of your personal data within that time. In some cases, however, particularly if your request is more complex, more time may be required up to a maximum of three months from the date we receive your request. You will be kept fully informed of our progress.

14. Cookie Policy

14.1. What are Cookies?

This Cookie Policy explains what Cookies are, how we use them, the types of Cookies we use (i.e., the information we collect using Cookies and how that information is used), and how to manage your cookie settings.

Cookies are small text files used to store small pieces of information. They are stored on your device when a website loads in your browser. These Cookies help ensure that the website functions properly, enhance security, provide a better user experience, and analyse performance to identify what works and where improvements are needed.

14.2. How do we use Cookies?

Like most online services, our website uses both first-party and third-party Cookies for various purposes. First-party Cookies are primarily necessary for the website to function properly and do not collect any personally identifiable data.

The third-party Cookies used on our website primarily help us understand how the website performs, track how you interact with it, keep our services secure, deliver relevant advertisements, and enhance your overall user experience while improving the speed of your future interactions with our website.

14.3. Types of Cookies we use

• Necessary Cookies - Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.
  • cookie-consent (1 year) This cookie remembers your consent preferences.
  • __cflb (1 hour) This cookie is used by Cloudflare for load balancing.
  • cf_clearance (1 year) The cf_clearance cookie is a security token issued by Cloudflare to visitors who have successfully passed a challenge
• Analytics - Our Websites uses analytics Services provided by Google Analytics. Website analytics refers to a set of tools used to collect and analyse anonymous usage information, enabling us to better understand how our Website is used. This, in turn, enables us to improve our Website and the products AND/OR Services offered through it.
  • _ga (1 year 1 month 4 days): Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.
  • _ga_* (1 year 1 month 4 days): Google Analytics sets this cookie to store and count page views.

14.4. Manage cookie preferences

Consent Preferences

You can modify your cookie settings anytime by clicking the 'Consent Preferences' button above. This will allow you to revisit the cookie consent banner and update your preferences or withdraw your consent immediately.

Additionally, different browsers offer various methods to block and delete Cookies used by websites. You can adjust your browser settings to block or delete Cookies. Please refer to your browsers official support documentation.

15. How Do I Contact You?

To contact us about anything to do with your personal data and data protection, including to make a subject access request, please use the following details:

Email address: sam@unseendigital.com

16. Changes to this Privacy Policy

We may review and update this Privacy Policy from time to time to ensure continued compliance with the law and best practice. This may be necessary, for example, if the law changes, or if we change our business in a way that affects personal data protection.

Any changes will be immediately posted on our website and you will be deemed to have accepted the terms of the Privacy Policy on your first use of our Websites following the alterations. We recommend that you check this page regularly to keep up-to-date. This Privacy Policy was last updated on 24/03/2026.